​Sharna Goldseker


Michael Moody Ph.D.

"The Association of Fundraising Professionals (AFP) awarded the 2019 AFP/Skystone Partners Prize for Research on Fundraising and Philanthropy to Michael Moody and Sharna Goldseker for their book Generation Impact: How Next Gen Donors Are Revolutionizing Giving, published by John Wiley & Sons in 2017. 

Generation Impact provides a ground-breaking, in-depth analysis of Gen X and Millennial donors, based on five years of research, scores of interviews and a national survey. Not only are these donors critical because they have inherited and earned an unprecedented level of wealth, but they are also dramatically shifting traditional philanthropic ideas and norms, which the book explores in detail.

Commenting on Goldseker’s and Moody’s book, the prize jury commented that “despite lots of discussion of Gen X and Millenial donors, there has been little comprehensive study and analysis of such donors and what their philanthropic goals, habits, and ideas will mean for the future of the charitable sector. This volume does a remarkable job of filling that gap not just with well-detailed research, but with insightful interviews that present a clear picture of a diverse group of donors that, while still finding their ‘philanthropic way,’ are already having a tremendous impact on philanthropy. Most importantly for fundraisers, the authors take these findings and present the implications and opportunities for charities and how these donors will want to engage philanthropically in the future. The book is a must-read for any fundraiser as generations begin to change dramatically and a whole new group of donors comes to the forefront of giving.” ~ AFP NEWS

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